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-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Amp Expanding Range of FlavoursFebruary 14th 2008Orange and Grape flavours arriving in the springInside information has revealed that "Amp", the Mountain Dew energy drink, will be releasing two new flavours this coming spring. Orange (most likely to be similar in taste to the already established "Live Wire") and grape. Availability and pricing is yet to be determined, but UK fans, expect to see the new versions appearing on UK suppliers website's and on ebay soon. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Pepsico Still Going StrongJanuary 20th 2008Pepsi continues to prosper"We all know the soft drink giant owns popular brands like Pepsi, Mountain Dew and Gatorade, the perfect complement to a snack food portfolio that includes Frito Lay (Walkers crisps in the UK), Ruffles and Doritos. However, you may not realise what those brands mean in dollars and cents... Over the past year, PepsiCo has raked in $37 billion in sales. Pepsi has continued to prosper, particularly overseas where revenue and operating income both jumped around 20% last quarter".
Im sure their overseas sales would be higher if a certain product of theirs was widely available in the UK. I'll let you guess which one. For more information on the business side of Pepsico, click here
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Soft Drink will be Offered in Aluminum Bottle in U.SJanuary 6th 2008'Green Label Art' to Feature 12 Unique DesignsBeginning January 28th, Mountain Dew will be available in metal bottles in the US. A 16-oz. bottle will cost $1.99 versus $1.19 for a regular 20-oz. plastic bottle. The new bottles (several hundred thousands of which will be offered) will be touted online, via wild postings and print advertising. Aluminum bottles offer enhanced graphic capabilities and the ability to keep beverages colder, albeit at a cost. They cost roughly three times that of glass.
Mountain Dew Christmas TreeDecember 9th 20073 months of drinking, 400 cans and 4 days of building = Tree 2.0Some die hard Mountain Dew fans with too much time on their hands have created the ultimate Dew festive decoration . Check out the website for more photos and videos. http://mdewtree.com/
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Sponsors CGSNovember 25th 2007CHAMPION VIDEO GAME SERIESCGS, the only worldwide professional gaming league has announced Mountain Dew as its sponsor. “We believe CGS has the vision, infrastructure and resources to help transform video-gaming into a popular spectator sport in the U.S.,” said Frank Cooper, VP of marketing for Pepsi-Cola North America’s flavors portfolio. “Our ongoing partnership with the premier league strengthens Mountain Dew’s role as a leading non-endemic brand supporting gaming culture.”
The final will be held in Los Angeles on December 6-14th and will be broadcast to 350 million viewers worldwide and can be seen on Sky One and Sky Two in the UK, so keep an eye out for those Mountain Dew Ads. http://www.thecgs.com/
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEW D.I.YNovember 11th 2007Dew fans with too much time on their handsHead on over to dewdiy.com to view submissions of Mountain Dew "Art". Voting has already ended for the top $5000 prize, but check back to see the winning entry. The below image is a "Mountain Dew Can Helix Wind Spinner"
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEWmocracy Goes Live!November 3rd 2007Its up to youAs reported in October, a new website has been launched that will allow you, the Mountain Dew fan to decide on a new flavour. Everything from the colour, logo, label, tag-line and taste is decided by you. At the end of Dewmocracy event the best new creation will be released into the real world and will be available for purchase. For UK fans, your best chances of buying the new version will probably be ebay.com. I have had some UK fans contact me asking about the availability of Game Fuel in the UK and so far ebay has been the only place that i have found that will sell and ship to the UK.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEWmocracy!October 21st 2007You decide on the NEW flavourComing in November, Mountain Dew is allowing fans to come up with a new product! Head on over to the official website and get the details on how to take part. Pineapple, mango flavour anyone? While this wont effect UK fans directly, it is a possible that UK suppliers will stock the new drink. Click here for information.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Glow in the Dark Dew?October 13th 2007I THINK NOTThere is a popular video circulating around the Internet giving instructions on how to make a bottle of Mountain Dew glow in the dark. After doing some research I have found the video to be fake. Do not try this as you will be wasting precious Mountain Dew. Click the image below to see the video.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Game Fuel - Halo 3October 1st 2007NEW FLAVOUR LAUNCHEDTo coincide with the launch of the XBOX 360 video game "Halo 3", a new limited edition Mountain Dew flavour was launched. Its similar to "Code Red" but far, far sweeter...also with a slight sherbet candy after taste. It was so sweet however that i couldn’t even finish the small bottle i purchased. UK Halo 3 fans will probably encounter this new flavour when reading about or playing the game online.
From CNN: "Mountain Dew's sponsorship of pro video gaming, or e-sports, is a natural extension of the brand's support of action sports, says Frank Cooper, vice president of marketing for Pepsi-Cola North America, a unit of PepsiCo. "Mountain Dew has always represented intensity," Cooper said. "Dew and gaming complement each other. People like Dew because it keeps them focused, it tastes great and it fits with their lifestyle." Mountain Dew also has worked with Microsoft to promote product launches such as the Xbox 360 console and games "Halo 2" and "Halo 3."
Read More of this story here
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew In The DesertSeptember 23rd 2007MOUNTAIN DEW REALLY IS EVERYWHEREOn a recent trip to the Arizona desert i found myself at this little shack in the middle of nowhere. Even in this secluded place, Mountain Dew was available for purchase (although at a 50% premium along with everything else). With brand distribution like that, i still find it amazing that its not sold in UK supermarkets. (Please excuse the poor quality of the photo. I took it on my phone through the window of a coach)
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Vending Machine TransformerAugust 1st 2007THE DEW BOTGo see "The Transformers" movie and keep an eye out for a Mountain Dew vending machine that gets turned into a Transformer. Below is the concept design which is very similar to how it looks in the movie. Again, the UK public are exposed to Mountain Dew but are unable to buy it.
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