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-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Dewmocracy Returns!October 10th 2009"dew"ja-vuMountain Dew has announced another DEWmocracy campaign known as "DEW Labs" which will appear in 2010. Voting on the colour and design has now finished and some of the entries can be seen here: http://apps.facebook.com/dewdesigngallery/
The three new flavours will be released in spring 2010 and voting for the new permanent flavour will commence shortly after. I will post more information on the winners and new flavours as soon as possible.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew CupcakesOctober 10th 2009what to do with too much mountain dew (as if thats possible)I recently came across this recipe for mountain dew flavoured cupcakes over at http://www.allthingscupcake.com/ . If you feel like sacrificing nearly a whole can to make these little cakes then don’t forget to send me a photo of your effort :)
For the full recipe and baking instructions, check out http://www.allthingscupcake.com/2007/12/05/mountain-dew-cupcakes/
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Goes UltraVioletSeptember 15th 2009Diet mountain dew ultravioletMountain Dew has launched its first ever Diet only flavour. Ultra Violet launched in mid August and will be test marketed for 3 months. The purple carbonated diet soft drink is a mixed berry flavoured Diet Mountain Dew and is branded as having zero calories. Reports suggest that “it has a taste similar to Mountain Dew Revolution, but has a new formula”.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- GameFuel ReturnsJuly 11th 2009For the summer at leastMountain Dew GameFuel is returning for the summer. We last saw GameFuel back in August of 2007 to promote the release of Halo 3 for the XBOX 360. The current flavours include: Mountain Dew Game Fuel Horde Red which is a limited edition of the original cherry-citrus flavour that was released as a promotion with World of Warcraft. Also Mountain Dew Game Fuel Alliance Blue which is a limited edition Wild Berry flavoured version, again released as a promotion with World of Warcraft.
I haven't tried these new versions, but I did try the original GameFuel back in 2008 and it wasn't that great. Unless you can find it extremely cheap through the normal channels, I would give it a miss.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Launches ThrowbackMay 17th 2009Using sugar instead of corn syrupA new limited edition version of Mountain Dew called "Mountain Dew Throwback" has been released. It will be available for 8 weeks and according to reports tastes quite different to regular Mountain Dew. It uses a vintage logo design reminiscent of the one used in 80’s and uses cane sugar instead of high fructose corn syrup (also known as glucose-fructose syrup in the UK).
I’ll try and taste some of this new version and post my opinion as soon as possible.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Asda stocks Mountain DewFebruary 27th 2009Well.... kind ofI was recently contacted by email and informed that Mountain Dew was now available in Asda. I initially took the information with a pinch of salt but was soon able to find and contact someone who actually bought some. They confirmed to me that Asda now stocks cans at 50p each... well, the one in Slough does at least.
While this is great news, this isn’t quite the massive re-launch that I had first thought. On further investigation it appears that certain chains of Asda have “International Food” sections which stock items not normally found in this country. The branch of Asda in Slough apparently has a Polish food section and this is where the Dew was discovered.
Unfortunately its not the version made by Pepsico in the USA, or even from Britvic in the UK, but has what appears to be Russian typeface so it’s a little hard to be sure where exactly it was made. While this isn’t necessarily a bad thing, some versions of Mountain Dew I’ve tried made in different parts of the world can taste very different to the “official” version that we all love so much.
I’ve seen “International Food” sections in supermarkets other than Asda, so perhaps from now on, if you are in your local Sainsbury’s, Tesco, Waitrose etc, it might be worth checking as you never know where you might find some. If you do find any in your local supermarket, please email me a photo and tell me which branch it was purchased from.
As for news on an official re-launch, news is still pretty thin on the ground. I’ve received some conflicting reports but its still too early to know for sure. I think we wont be seeing it until Pepsi rollout their new logo on all their products, or shortly there after.
As always, as soon as I get any new information, I’ll either post it here, or send out a newsletter. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- MTN DEW LOGO "TWEAKED"January 4th 2009Slight ChangePepsico have changed the new logo once again. Apparently the new "abbreviated logo" (which can be seen in the December 16th news entry) wasn't fitting in with the established branding and has been altered it to the image below. Maybe this will be the logo for the UK launch.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- MOUNTAIN DEW TO RETURN TO THE UK!!!!December 18th 2008SUCCESS!!From: http://www.marketingmagazine.co.uk/news/855193/Pepsi-rolls-700m-global-brand-makeover
LONDON - Pepsi has unveiled a new-look logo as part of a radical $1.2bn (£700m) global brand revamp ahead of plans to launch its US brands Mountain Dew and Sierra Mist in the UK.
The brand's red and blue globe icon was created in the 50s. The company now wants it to portray a series of 'smiles' on packaging across the portfolio.
PepsiCo says that the Diet Pepsi logo has a 'slight grin', Pepsi's a 'full smile', while that for Pepsi Max expresses laughter. The font accompanying the logo will shift from a bold upper-case to a retro lower-case format, with the 'e' mimicking the white curve of the classic logo.
The planned launch of Mountain Dew and Sierra Mist will cast doubt on the future of PepsiCo's 7-Up brand in the UK market.
Citrus-flavoured Mountain Dew, which has been renamed Mtn Dew, has been available in the UK before; it was launched in 1996 but dropped in 1998 following poor sales. In the US, the brand targets the youth market through its associations with extreme sports and computer games.
I'll post more information as soon as i have it.
Thanks go to "Marty" for the link to this amazing news!! -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- New Logo RevealedDecember 16th 2008coming soonHere is the new Mountain Dew Logo that will start appearing early next year. It is very different from what we've seen with previous designs, this time with the word "mountain" abbreviated to just "mtn". Although the green, white and red colour palette remains, the overall feel of the new design seems more subdued, and will be interesting to see how it will fit in with Pepsi's extreme sports marketing angle.
Thanks go to "Danny" for the info. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Big Change AheadOctober 11th 2008New mountain dew logo appearing in januaryFrom the Associated Press: PepsiCo, the nation's second-largest beverage company, said Friday it is launching a marketing campaign to refocus attention on soft drinks, which have seen lagging sales as demand shifted to bottled water, energy drinks and juices. Carbonated soft drinks are "an important part of the franchise," Chief Executive Indra Nooyi told the trade publication Beverage Digest. "This is a multiyear commitment. We realise we have to stick with it, and the identity change is just the first step," she said. The company plans new logos for Pepsi, Mountain Dew and Sierra Mist in the first phase of a multiyear campaign, which is scheduled to launch in January
This should be interesting to see, but judging from the redesigns over the previous years, the logo probably won't change much. I'll post a picture here of the new logo as soon as its revealed. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Dewmocracy - My VerdictOctober 8th 2008Just stick with regular mountain dewOn a recent holiday to Hawaii i checked out the 3 new Dewmocracy flavours. For all you UK fans that have yet to try them, dont fret, you aren't missing much.
Supernova is a strawberry and melon flavoured concoction that tastes very similar to limited edition "GameFuel" that was around last summer. Sickly sweet with an artificial strawberry flavour, Supernova was my least favourite of the 3.
Voltage (which was the overall winner of the Dewmocracy voting) was probably my favourite as well. Not as sweet as the other 2 and with only a mild raspberry after taste, it was definitely the one i could drink the most of without feeling like i had just had my daily sugar allowance in one mouth full.
Revolution looks similar to Voltage both in colour and in flavour but the taste could not be further from it. I could only drink about a third of the bottle of this "wild berry" version and had to tip the rest away. To me it just tasted like cheap fruit flavour sweets you can buy 100 of for £1 at discount shops but with that classic Mountain Dew after taste tang.
If any of you get a chance to try any of these flavours, i'd be interested to hear your comments.... be quick though, as only Voltage will be around for the long term.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEWmocracy Winner Launches in SeptemberSeptember 1st 2008Voltage WinsThe three flavors that were introduced are Supernova, a strawberry-melon flavour, Revolution, a berry flavour, and Voltage, a raspberry-citrus flavour. The Voltage flavor has won over the other two and will be officially introduced in September.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Amp Expanding Range of FlavoursFebruary 14th 2008Orange and Grape flavours arriving in the springInside information has revealed that "Amp", the Mountain Dew energy drink, will be releasing two new flavours this coming spring. Orange (most likely to be similar in taste to the already established "Live Wire") and grape. Availability and pricing is yet to be determined, but UK fans, expect to see the new versions appearing on UK suppliers website's and on ebay soon. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Pepsico Still Going StrongJanuary 20th 2008Pepsi continues to prosper"We all know the soft drink giant owns popular brands like Pepsi, Mountain Dew and Gatorade, the perfect complement to a snack food portfolio that includes Frito Lay (Walkers crisps in the UK), Ruffles and Doritos. However, you may not realise what those brands mean in dollars and cents... Over the past year, PepsiCo has raked in $37 billion in sales. Pepsi has continued to prosper, particularly overseas where revenue and operating income both jumped around 20% last quarter".
Im sure their overseas sales would be higher if a certain product of theirs was widely available in the UK. I'll let you guess which one. For more information on the business side of Pepsico, click here
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Soft Drink will be Offered in Aluminum Bottle in U.SJanuary 6th 2008'Green Label Art' to Feature 12 Unique DesignsBeginning January 28th, Mountain Dew will be available in metal bottles in the US. A 16-oz. bottle will cost $1.99 versus $1.19 for a regular 20-oz. plastic bottle. The new bottles (several hundred thousands of which will be offered) will be touted online, via wild postings and print advertising. Aluminum bottles offer enhanced graphic capabilities and the ability to keep beverages colder, albeit at a cost. They cost roughly three times that of glass.
Mountain Dew Christmas TreeDecember 9th 20073 months of drinking, 400 cans and 4 days of building = Tree 2.0Some die hard Mountain Dew fans with too much time on their hands have created the ultimate Dew festive decoration . Check out the website for more photos and videos. http://mdewtree.com/
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Sponsors CGSNovember 25th 2007CHAMPION VIDEO GAME SERIESCGS, the only worldwide professional gaming league has announced Mountain Dew as its sponsor. “We believe CGS has the vision, infrastructure and resources to help transform video-gaming into a popular spectator sport in the U.S.,” said Frank Cooper, VP of marketing for Pepsi-Cola North America’s flavors portfolio. “Our ongoing partnership with the premier league strengthens Mountain Dew’s role as a leading non-endemic brand supporting gaming culture.”
The final will be held in Los Angeles on December 6-14th and will be broadcast to 350 million viewers worldwide and can be seen on Sky One and Sky Two in the UK, so keep an eye out for those Mountain Dew Ads. http://www.thecgs.com/
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEW D.I.YNovember 11th 2007Dew fans with too much time on their handsHead on over to dewdiy.com to view submissions of Mountain Dew "Art". Voting has already ended for the top $5000 prize, but check back to see the winning entry. The below image is a "Mountain Dew Can Helix Wind Spinner"
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEWmocracy Goes Live!November 3rd 2007Its up to youAs reported in October, a new website has been launched that will allow you, the Mountain Dew fan to decide on a new flavour. Everything from the colour, logo, label, tag-line and taste is decided by you. At the end of Dewmocracy event the best new creation will be released into the real world and will be available for purchase. For UK fans, your best chances of buying the new version will probably be ebay.com. I have had some UK fans contact me asking about the availability of Game Fuel in the UK and so far ebay has been the only place that i have found that will sell and ship to the UK.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- DEWmocracy!October 21st 2007You decide on the NEW flavourComing in November, Mountain Dew is allowing fans to come up with a new product! Head on over to the official website and get the details on how to take part. Pineapple, mango flavour anyone? While this wont effect UK fans directly, it is a possible that UK suppliers will stock the new drink. Click here for information.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Glow in the Dark Dew?October 13th 2007I THINK NOTThere is a popular video circulating around the Internet giving instructions on how to make a bottle of Mountain Dew glow in the dark. After doing some research I have found the video to be fake. Do not try this as you will be wasting precious Mountain Dew. Click the image below to see the video.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Game Fuel - Halo 3October 1st 2007NEW FLAVOUR LAUNCHEDTo coincide with the launch of the XBOX 360 video game "Halo 3", a new limited edition Mountain Dew flavour was launched. Its similar to "Code Red" but far, far sweeter...also with a slight sherbet candy after taste. It was so sweet however that i couldn’t even finish the small bottle i purchased. UK Halo 3 fans will probably encounter this new flavour when reading about or playing the game online.
From CNN: "Mountain Dew's sponsorship of pro video gaming, or e-sports, is a natural extension of the brand's support of action sports, says Frank Cooper, vice president of marketing for Pepsi-Cola North America, a unit of PepsiCo. "Mountain Dew has always represented intensity," Cooper said. "Dew and gaming complement each other. People like Dew because it keeps them focused, it tastes great and it fits with their lifestyle." Mountain Dew also has worked with Microsoft to promote product launches such as the Xbox 360 console and games "Halo 2" and "Halo 3."
Read More of this story here
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew In The DesertSeptember 23rd 2007MOUNTAIN DEW REALLY IS EVERYWHEREOn a recent trip to the Arizona desert i found myself at this little shack in the middle of nowhere. Even in this secluded place, Mountain Dew was available for purchase (although at a 50% premium along with everything else). With brand distribution like that, i still find it amazing that its not sold in UK supermarkets. (Please excuse the poor quality of the photo. I took it on my phone through the window of a coach)
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Mountain Dew Vending Machine TransformerAugust 1st 2007THE DEW BOTGo see "The Transformers" movie and keep an eye out for a Mountain Dew vending machine that gets turned into a Transformer. Below is the concept design which is very similar to how it looks in the movie. Again, the UK public are exposed to Mountain Dew but are unable to buy it.
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